Unfolding the truth about hidden fees

  • Digital Display
  • Social
  • In-branch
  • Out Of Home

When it comes to hidden bank fees, it’s not the dollar amount that angers people—it’s the deception. Our biting origami-based campaign shed light on this common practice, knowing our audience would leave their bank at the slightest sign of unfair treatment.

Origami animals represented the predatory nature of misleading banking practices

Campaign origami made in-house

In-branch videos

Billboard

Branch Poster

Print Ad

Direct Mail

Social Posts

Website and promotional mug

Learn more about how we took Northwest in a new direction

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