Public Cervix Announcement Logo

Creating a Modern Anthem to Advance Women’s Health

  • Television
  • Website
  • Social

It’s not easy to create public communications about a very personal topic, but our client Hologic challenged us to help them promote women’s cervical health. The “Public Cervix Announcement” campaign presented a bold vision of female empowerment and body positivity with a tone unlike anything else in the space. As intended, it got women thinking, speaking, and most importantly, acting differently concerning their cervical health.

Television Spots (0:15)

Website

Social Posts