To get people thinking about a more energy-efficient lifestyle, we shifted the focus to make it more about loving their homes than hugging trees. See how we invoked Vermonters’ fervent state pride to deliver a powerful message.
“Anthem” Television Spot (0:30)
“Details” Television Spot (0:30)
The campaign performed so well, we extended it into winter
“Burden” Television Spot (0:30)
“Comfort” Television Spot (0:30)
Print and radio got the message out to key rural audiences