Helping change start at home

  • Print
  • Broadcast TV
  • Radio

To get people thinking about a more energy-efficient lifestyle, we shifted the focus to make it more about loving their homes than hugging trees. See how we invoked Vermonters’ fervent state pride to deliver a powerful message.

“Anthem” Television Spot (0:30)

“Details” Television Spot (0:30)

The campaign performed so well,
we extended it into winter

“Burden” Television Spot (0:30)

“Comfort” Television Spot (0:30)

Print and radio got the message out to key rural audiences

Print Ad

(0:30) “Burden” Radio Spot

(0:15) “Burden” Radio Spot