3. What are the different types of video you can use?

This list is pretty exhaustive and will grow and grow as technology continues to advance. So below we have put together a list of the most popular uses for video at the moment:

1. Business-to-Business Video – Business Video, DVD & Stream
Business-to-Business videos are usually about winning deals or large ongoing contracts. It is delivered in a serious vein and needs to look impressive and remove any fragment of doubt in your ability to deliver the goods.

2. Business to Consumer video.
You have seen this in a lot of stores particularly Woolworths when it was up and running. They are often used to promote seasonal products or specific individual products. They can be viewed as a very long advert by some people as they are often to the point, snappy and are easy to remember but they may last up to 2 minutes as opposed to a TV commercial lasting 30 seconds.

3. Corporate Video, DVD & Stream
Corporate videos are seen as the classic video for a big organisation. It is often viewed on DVD but with technology getting better they will often be seen on the companies website or even on various social media websites. It is created to show what the company does and often where you are seeking to move towards in the future. These can often also be called company videos, which tend to be made for SME’s but there is nothing wrong with the names being interchanged with one another as they both seek to provide the same message.

4. Conference Video, DVD & Stream
The conference video can be produced in two ways. One is to actually create a video to either open up the show or to be shown at some point during the conference whilst the second way is to create a video during the conference. The former often being used to grab the attendees attention whilst the latter being used to interview attendees, grabbing vox pops and general shots of the audience to be later edited and delivered either on DVD or for the website.

5. Construction Video, DVD & Stream
The use of construction videos is becoming more and more important and often expected by clients. The construction projects are often huge and will need to have some sort of video to accompany a tender. These can be delivered as a 3D animated sequence showing a fly through a building or over a piece of land to give the clients a visual realisation of how the build will look when finished. These will often be accompanied with up beat music and sometimes a voice over to reveal certain key messages.

6. Customer Testimonial Video, DVD & Stream
You may see a lot of commercials at the moment are using this style of video to help promote their product. Think of a famous toothpaste brand and you will see they use their customers to talk about how goo a product it is to use. This type of video doesn’t just need to be used for TV commercials but can also be used for various types of videos and can either be to form all or part of your video. When using this type of video though it is important to remember that your customers may not be able to fit in to your schedule so often the shoot will have to accommodate theirs.

7. Exhibition Video, DVD & Stream
If you have ever attended exhibitions you will find that Companies will usually be selling their products or services or both. A Video for an exhibition needs to be self-explanatory without the need of having any voice over or interviews, as often the volume is played very low. The message needs to be to the point and short, as many attendees will not be standing around for long to look at it. This video will need to rely more on graphics, animation of text to get the message across.

8. Factory /Facilities Tour Video, DVD & Stream
If you have made a new investment in a premises or some machinery then manufacturers love the use of DVD in order to promote it. It can also be used to show a tour of the factory for clients who are based overseas wondering about your capabilities. The key part of the DVD is to show you have the ability to meet demand and carry out high levels of production. Often voice over driven, which allows for easier translation, it will provide peace of mind to your buyers willing to invest in you.

9. Public Information Video, DVD & Stream
Local authorities wanting to raise public awareness about a particular initiative often produce this type of video. It can be interactive allowing the audience to view various information from the DVD menu or it can be one self-contained video using voice over to get the message across. 
The use of various languages needs to be taken in to account as well especially if it need to reach a multi cultural background.

10. Video Blog
Video blogs are becoming more and more popular as the broadband becomes more accessible. What you will find with a lot of the videos out there is that they are mainly DIY productions as they are quite simple to do if you have your own camera and a computer with editing software on. Video blogs are a great way to keep employees or clients informed about future developments but the message may be missed if the production value of the video is not up to scratch. The best way to get around this is to get in touch with a local video production company and see if they can do it for you or even train you so you can still keep costs down.